Resume

I am a vibrant, community-oriented, and versatile communicator invested in progressing the media landscape. I thrive in creative, people-centric cultures focused on growing the individual and the company’s overall success.

Education

Clark University

Worcester, MA

May 2018

Master of Science in Communication, Digital Media concentration

  • Honors society: Alpha Epsilon Lambda

  • Certificate for highest GPA in M.S. Communication Program

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Clark University

Worcester, MA

May 2017

Bachelor of Arts in Psychology, Cultural Studies & Communication, and Theatre Arts

  • Honors societies: Psi Chi, Lambda Pi Eta

  • GPA: 4.0​​

Pembroke Hill School

Kansas City, MO

High School Diploma

May 2013

EXPERIENCE

Canihaveabite

Kansas City, MO

July 2018 — Present

MARKETING DIRECTOR

  • Designed website from ground-up on Wix, connected BlueHost domain, and transferred data from original Wordpress site

  • Effectively implemented Search Engine Optimization (SEO) to increase traffic and sales

  • Redesigned menu and revised social media presence with a focus on solidifying brand and building thematic ad narratives

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Clark University Admissions Office

Worcester, MA

May 2014 — May 2018

CAMPUS VISIT COORDINATOR (2017-18)

  • Delivered exceptional customer service by personalizing the schedules of 130 visitors per day and coordinating them with the tour guide that best matched their interests

  • Represented welcoming brand of the university as the "first-impression" contact through email, phone, and in-person conversations

  • Helped build a Campus Visit Team that delivered 1,000 more applicants to university

STUDENT COORDINATOR (2016-17)

  • Promoted to design and execute training program for 50 Student Ambassadors

  • Taught 50 new & returning Ambassadors how to perform daily job functions and tours, especially how to tell their own "Clark Story" to best match audience interest

  • Presented to groups of 200+ people, tailoring information to size & demographics

CLARK AMBASSADOR (2014-16)

  • Chief storyteller of university brand for 8,062 prospective students and their families

  • Led weekly tours & informational panels, answered phones, and organized one-on-one visitor conversations

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My CHoiCE GREENS

Worcester, MA

Spring 2018

SOCIAL MEDIA MARKETING PROJECT MANAGER

  • Implemented social media campaign to boost launch of nonprofit's hydroponic farm

  • Collaborated with a team of 10 to design a strategic, three-year digital marketing plan

  • Measured & utilized web analytics to grow audiences by thousands across multiple social platforms (Facebook, Instagram, Twitter)

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Clark University Graduate Marketing

Worcester, MA

Spring 2018

COMMUNICATIONS INTERN

  • Gathered qualitative & quantitative industry data on Clark graduate success rates

  • Interviewed 9 notable students, alumni, and faculty and wrote 50-75 word vignettes for Clark web publication

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Clark University New Play Festival

Worcester, MA

Fall 2017

"The Lavenders" DIRECTOR

  • Directed 5 actors and supervised 10 technicians in theatre production over 8 weeks

  • Premiered 1.5 hour long play, "The Lavenders" by Emily Denny, on tight budget for Clark New Play Festival 2017​

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World's Finest Chocolate

Chicago, IL

Summer 2017

MARKETING INTERN - GIFT BUSINESS UNIT

  • Designed & delivered presentation to CEO & senior leadership about my contributions

  • Analyzed customer survey results and presented findings to senior management

  • Recommended program enhancements after conducting competitive research

  • Helped organize annual Education Scholarship Luncheon and design event materials

  • Proofread 2017 Holiday Gift catalog and gift ordering forms​

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Dr. Garcia Lab, CLark University

Worcester, MA

Spring 2016

RESEARCH ASSISTANT

  • Analyzed body language in video footage of mixed-sex pairs to research impact of self-objection and gender roles

  • Coded footage & data, cross-checking codes with lab members to ensure reliability

  • Recruited 48 participants and guided them through lab tasks

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CLark Anti-Violence Education (CAVE)

Worcester, MA

September 2016, September 2015

PROGRAM FACILITATOR

  • Led groups of 30 freshman students through interactive 2 hour education and empathy-based program called Bringing in the Bystander (a primary prevention program operating from the perspective that everyone plays a role in ending violence)

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Canihaveabite

Kansas City, MO

Summer 2014, Summer 2015

SOCIAL MEDIA MANAGER

  • Produced & managed social media posts for startup organic carryout restaurant

  • Worked on ground level of company to achieve 70% growth in sales

  • Filmed and edited playful marketing videos to represent restaurant brand

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canihaveabite 2017 branding-01.png