Crossroads Scavenger Hunt

I developed a community scavenger hunt - it was an experiential marketing plan for a micro-event space in the Crossroads district of downtown Kansas City, Missouri. I sourced and collaborated directly with small businesses in the neighborhood to identify memorable visual landmarks for the hunt. Participants would be given a route of hints that, once solved, would lead them to local businesses in the neighborhood. As part of the hunt, participants were asked to take photos along the way and encouraged to share them on social media.